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| Fall 2006
Analyze your website!
Learn the behavior of your site
visitors by identifying the visitor, and tracking the movement
throughout your pages. What pages are visited most? which product
pages generate the highest interest? On which pages do your visitors
leave your site?Look at the
reports to understand why you are selling a certain product but not
another one, and which websites are sending traffic to your pages.
Many reports are available through your analytics program, some are
more important than others. For example:
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Referring Search Terms From
Search Engines
the report lists the phrases and keywords people are using
to find your site. It tells you what people are looking for.
Create more page content and offer those products.
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Referring Websites
the report shows you which websites are sending you traffic.
Contact the sites that should send you traffic but aren't to
find out why.
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Most popular webpage on your
site
the report lists the 'Top 10' pages. What are people
visiting your site looking for? Are pages visited most you
never anticipated as being popular? use this information to
get ideas for what you should promote on your site. Have
your sales promotion on your most popular page.
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Site Overlay
this report lets you see exactly where your visitors are
clicking on. It shows your actual pages, just like being
online, with click bars showing you the number of people who
clicked on each link. Think about the placement of links on
your webpage.
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Bounce Rate
this report tells you how many people stayed just a few
seconds. This is the failure rate and not avoidable, but
keep an eye on the number over the months. Find out which
referring website or search phrases send you this 'wrong
traffic'.
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The blind spot with site
analytics
the report shows you which keywords are bringing the
visitors, but it cannot tell you which phrases you should be
using. There are ways to find those relevant keywords to
draw additional traffic to your website. You can use
'Keyword Selector Tool', it is free to use. Or do a
search with relevant keywords and phrases in your search
engine and compare the keywords from your competitors sites
with your own.
In ongoing efforts to serve my
clients better, I have set up free Google analytics accounts per
website. Contact me for your login information.
Please sign up to receive future Newsletters by Budget-WebDesign:
Sincerely,
Evelyn Peterson
 For
the first Impression, there is no second Chance!
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