How to get a good Ranking
SEO ( Search Engine Optimization) still plays an
important part in getting a good ranking with the search engines.
So, how do you raise your site’s rank? - start with going back to basics!
1) Have good quality content on all pages.
With mainly text, not just graphics. Added headlines, bold text and
no spelling or grammatical errors.
2) Target specific keyphrases (more than just one
word)
Each page should have individualized keyphrases in the meta tag
code.
The specific keyphrases should be found in the page’s text content.
But avoid keyword stuffing. Keep the number of repeated keywords
to a maximum of three. Use keywords, but don't get too distracted by
this tag, don't expect miracles from it.
3) Meta tags
Make sure all meta tags are correct, the minimal set of meta
tags is: Title, Description and Keywords.
The title tag is the most important one. Place the page main
keyphrases into that page's title tag. Again, write this title
tag with your site visitors in mind. The Description tag
consists of a summary of that page.
4) Keep working on your linking strategy
(http://budget-webdesign.com/articles/linking.htm)
Offer link exchange to Suppliers, Resellers, web sites about your
industry, sites that sell products/services that relate to yours but
don't compete with you.
But avoid
link farming!
5) Submit your site
Submit to all directories that are related, do the submitting
carefully, write your description well and follow the directory's
guidelines. Make sure you get your site listed in dmoz.org, probably
the most important directory of all. Find directories that focus on
your industry and submit your site.
Submitting to directories is more important than
submitting to search engines. Search engines send out their spiders
and will find your site on their own. The important search engines
are google, yahoo and msn.
6) If you have a bigger site, consider a site map
page. Make sure all links on all pages work properly, fix broken
links immediately.
7) Stay away from frames, and don't have your
whole site done in flash
8) Have clean code, link scripts externally, use css files.
9) Keep the goal of your website in mind.
The site is for your customers and should focus on what your clients
want. Update your pages regularly.